7 Marketing Secrets Indian Companies Hide From Public Ft Noise Marketing Head

In today’s power-packed episode of Mad Over Growth, Nitin Bajaj had a great conversation with Shantanu Chauhan, who is a Founding Team Member and Marketing Head at Noise (India's trusted smart wearable brand). Shantanu was listed under India’s Top 100 Digital Marketers 2023 and FE Marketing Leader 2022.

The podcast embarks on the challenges of marketing in India, importance of understanding consumer behavior, and creating a balance between traditional and digital marketing. The difficulty in tracking the effectiveness of advertising and the cost differences between traditional and digital platforms is also highlighted.

We also talk about the significance of word-of-mouth marketing, the impact of product endorsement on consumer behavior, the importance of the execution of a marketing campaign and the touchpoints that need to be considered.

If you are a digital marketer or someone who wants to kickstart their career in marketing, then this episode is a perfect gem for you.

Watch the podcast till the end.

Liked the video? Like, comment & subscribe for more!

Follow us on other social media platforms:

Instagram: https://www.instagram.com/nitinbajaj_mog/
LinkedIn: https://www.linkedin.com/in/madovergrowth/
Twitter: https://twitter.com/MadOverGrowth
WhatsApp: https://whatsapp.com/channel/0....029VaBZSMq8aKvLHC2oP

Follow Shantanu Chauhan:

Instagram: https://www.instagram.com/loke....ndratomar_weight_los
Linkedin: https://www.linkedin.com/in/sh....antanu-chauhan-a8279

CHAPTERS:

00:00 Teaser
01:55 Introduction
02:51 Top 3 Challenges of Marketers in India
05:54 Balance b/w Traditional & Digital Marketing
09:23 Cost of advertising in a Newspaper
13:01 Challenges of Consumer Brands
19:08 How to measure Brand Recall?
22:05 Marketing Strategies for a new Skincare Brand
27:43 How to plan a Marketing Campaign?
36:35 Using AI for Marketing
44:28 Moment Marketing
47:25 Trends in GenZ
53:07 How to choose Content Creators for your Branding?
01:00:33 How to plan a Product Marketing?
01:06:25 How to select Brand Ambassadors?
01:16:08 What to consider in Brand Spend?
01:22:31 Conclusion

#noise #d2c #brand #marketing #india #entrepreneur #digitalmarketing #contentcreation #neerajchopra #business #podcast #madovergrowth #NitinBajaj

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Watch Previous Episodes with:
Lokendra Tomar - https://www.youtube.com/watch?v=b01m6I0MU3U
Nitin Joshi - https://www.youtube.com/watch?v=IBBXEhnhWnM
Prerna Kalra - https://www.youtube.com/watch?v=He8LsUVfh4Q

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About Mad Over Growth:

Mad Over Growth is a podcast series of insightful conversations with growth-minded individuals & brings you their strategies & anecdotes of success.

Hosted by Nitin Bajaj, founder of EasyLeadz - a bootstrapped & profitable SAAS startup that helps over 300K+ businesses generate leads for their business.

This podcast is produced by EasyLeadz.

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About EasyLeadz:

EasyLeadz is the easiest way to find B2B contact numbers of professionals & decision-makers with just one click. Our hit rate and the accuracy of the numbers are probably the best in the industry. Actions speak louder than words, try it out for free, https://bit.ly/3GqgAnt

LinkedIn: https://www.linkedin.com/company/easyleadz/
Instagram: https://www.instagram.com/easyleadz/

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Credits:
Editor: Nitin Kumar

Follow me on WhatsApp for giveaways & attend podcast - https://bit.ly/3uXWYo4

In this podcast, Nitin Bajaj talks with Nikhil Doda, Co-founder & COO of Lahori Zeera, who embarked on a journey to create a natural refreshment drink that would redefine the beverage industry and made a whopping revenue of 250 CRORE.

One day, Nikhil made a jeera drink at home with his family. He tasted it to his cousins, Saurabh Munjal and Saurabh Bhutna, who realized the potential of this drink and finally launched India’s fastest-growing beverage brand “Lahori Zeera” in 2017. Today this startup is disrupting the Indian beverage industry and targeting a turnover of Rs. 1000 Crore in the next 3 years.

The podcast starts with the inspiring journey of starting Lahori Zeera in 2017. Nikhil shares his top tips on finding the perfect distributor for any beverage brand and what sets this fastest-growing beverage brand apart from the rest. The conversation delves into the distribution and supply chain management system of Lahori Zeera.

Nitin and Nikhil speak about building a beverage brand, the cost of acquiring customers, finding the right distributor for your brand, how to market your product without paid advertising, PAN-India expansion of Lahori Zeera, and exporting plans of this brand.

Nikhil discusses the shelf life of carbonated drinks or mineral water, what would happen if the shelf life of these products increased from 3 months to 6 months, and whether we should consume the expired products or not.

Watch Nitin Bajaj and Nikhil Doda in this enlightening podcast episode, where they discuss the potential of the Indian beverage industry and uncover the growth secrets of building a successful brand. Watch this podcast till the end!

Liked the video? Like, comment & subscribe for more!

Follow me on other social media platforms:

Instagram: https://www.instagram.com/mad_over_growth/
LinkedIn: https://www.linkedin.com/in/madovergrowth/
Twitter: https://twitter.com/MadOverGrowth

Follow Nikhil Doda:

LinkedIn: https://www.linkedin.com/in/nikhil-doda-256a7a57/
Instagram: https://www.instagram.com/nikhil.doda.12/
Twitter: https://twitter.com/nikhildoda3

CHAPTERS:

00:00 Teaser
01:59 Introduction
04:54 Lahori Zeera Success Story
07:19 How to build a brand like Lahori Zeera?
12:48 Find the right distributor
15:40 Which Licenses are mandatory to start an F&B business?
23:02 Experimenting D2C Model
26:50 Revenue of Lahori Zeera
30:42 Brand’s PAN-India Expansion
32:53 Genius Marketing Strategy
37:30 Will this brand beat Sharks?
42:22 How big is the beverage industry?
46:16 What is Customer Acquisition Cost?
53:55 Shelf Life of carbonated drinks
56:55 Should we consume EXPIRY products?

#lahorizeera #successstory #indianstartups #business #beverage #industry #d2c #marketinghacks #madovergrowth #podcast

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About Mad Over Growth:

Mad Over Growth is a podcast series of insightful conversations with growth-minded individuals & brings you their strategies & anecdotes of success.

Hosted by Nitin Bajaj, founder of EasyLeadz - a bootstrapped & profitable SAAS startup that helps over 300K+ businesses generate leads for their business.

This podcast is produced by EasyLeadz.

----

About EasyLeadz:

EasyLeadz is the easiest way to find B2B contact numbers of professionals & decision-makers with just one click. Our hit rate and the accuracy of the numbers are probably the best in the industry. Actions speak louder than words, try it out for free, https://bit.ly/3GqgAnt

Visit our website: https://www.easyleadz.com/
LinkedIn: https://www.linkedin.com/company/easyleadz/
Instagram: https://www.instagram.com/easyleadz/

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Credits:
Editor: Nitin Kumar & Abu Talha

Koparo Earns ₹50 CRORES By Selling Home Cleaning Products Ft. Simran Khara

In this most insightful episode, Nitin Bajaj talks with Simran Khara, Founder of Koparo, a brand that sells sustainable and plant-based home cleaning products. Simran started Koparo with the idea of noticing a significant gap in the market for natural cleaning solutions during the COVID-19 pandemic.

Recently, Simran appeared on Shark Tank India Season 3 and raised funding of Rs. 70 Lakhs from Aman Gupta and Vineeta Singh. She has worked at McKinsey & Co, Star TV, and as CEO of digital media startup Juggernaut Books.

The podcast embarks on how this mother is making home cleaning products using coconuts, the investment required to start a consumer-based business, the marketing strategy of Koparo, mistakes to avoid while building a D2C brand, product photography hacks and the effect of Shark Tank India.

Watch this podcast till the end.

Liked the video? Like, comment & subscribe for more!

Follow us on other social media platforms:

Instagram: https://www.instagram.com/mad_over_growth/
LinkedIn: https://www.linkedin.com/in/madovergrowth/
Twitter: https://twitter.com/MadOverGrowth
WhatsApp: https://whatsapp.com/channel/0....029VaBZSMq8aKvLHC2oP

Follow Simran Khara:

Instagram: https://www.instagram.com/simrankhara2/
LinkedIn: https://www.linkedin.com/in/simran-khara-1a411b18/
Twitter: https://twitter.com/simrankhara1/

CHAPTERS:

00:00 Highlights of the episode
01:51 Why Koparo?
04:12 What is LTV & CAC?
05:52 Key Insights to scale a business
12:04 Mistakes to avoid while finding industry’s market size
17:52 Framework Strategy from Unilever
23:31 Quitting Companies like McKinsey, Juggernaut
27:15 What is a Formulator?
33:32 Cost of formulated products
37:00 Product photography hack
40:18 One thing that founders should do
40:52 First e-commerce platform to launch your product
42:16 Marketing Strategy of Koparo
47:39 Influencer Marketing
50:33 Best time to launch a new product
57:25 Offline & Online Sales
01:01:06 Importance of sampling in D2C brand
01:03:43 Why she moved to offline business?
01:08:54 Revenue of Koparo
01:11:15 Spike of Shark Tank India
01:13:57 Conclusion

#koparo #sharktank #sharktankindia #business #startup #podcasts #podcast #madovergrowth #NitinBajaj

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Watch Previous Episodes with:
Pulkit Malhotra - https://www.youtube.com/watch?v=ghDFS3LrTeo
Shivi Singh - https://www.youtube.com/watch?v=z10HepQmK-4
Rahul Arora - https://youtu.be/5M__WigFjrI?si=jJwPLlnCmPFu6YMX

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About Mad Over Growth:

Mad Over Growth is a podcast series of insightful conversations with growth-minded individuals & brings you their strategies & anecdotes of success.

Hosted by Nitin Bajaj, founder of EasyLeadz - a bootstrapped & profitable SAAS startup that helps over 300K+ businesses generate leads for their business.

This podcast is produced by EasyLeadz.

----

About EasyLeadz:

EasyLeadz is the easiest way to find B2B contact numbers of professionals & decision-makers with just one click. Our hit rate and the accuracy of the numbers are probably the best in the industry. Actions speak louder than words, try it out for free, https://bit.ly/3GqgAnt

LinkedIn: https://www.linkedin.com/company/easyleadz/
Instagram: https://www.instagram.com/easyleadz/

----

Credits:
Editor: Nitin Kumar & Abu Talha
Location Courtesy: Guftagu Comedy Club

How He makes 100 crores by selling Men Grooming Products | VI John | EP 42 Mad Over Growth

In this power-packed episode of Mad Over Growth, Nitin Bajaj talks with Vimal Pande, CEO at VI John, who has 40 years of experience in the FMCG industry. He entered the professional world in 1983 at the age of 21 as a front-line salesman with Lakme Ltd., one of the leading FMCG companies and dedicated almost a decade to Emami.

Today, you will learn:
Market size of Men’s Grooming Business
Market opportunities & Challenges of Grooming industry
How much would it cost to invest in a distributor?
How to run Marketing campaigns at a big level?
How to be a good retailer in FMCG?

The podcast embarks on the changes and challenges in the grooming industry, emphasizing the need to understand and cater to the needs of young customers and the importance of affordable quality products. He also highlighted the significance of distribution strength and the need to maintain a competitive edge in the market.

We also discussed Emami's successful growth from Rs. 200-250 crore to Rs. 1100 crore under his leadership. He shares his valuable insights on marketing strategies and campaigns, such as creating brand associations with events like the Ram Mandir establishment and the IPL. He emphasizes the importance of understanding the target consumer and maintaining strong brand loyalty.

Nitin and Vimal also put focus on why the model of having super stockists in every town is considered the best solution to manage the distribution of FMCG products in rural areas, overcoming issues like van breakdowns and stock theft.

Watch the podcast till the end.

Liked the video? Like, comment & subscribe for more!

Follow us on other social media platforms:

Instagram: https://www.instagram.com/mad_over_growth/
LinkedIn: https://www.linkedin.com/in/madovergrowth/
Twitter: https://twitter.com/MadOverGrowth
WhatsApp: https://whatsapp.com/channel/0....029VaBZSMq8aKvLHC2oP

Follow Vimal Pande:

LinkedIn: https://www.linkedin.com/in/vimalpande141162/

CHAPTERS:

00:00 Introduction
01:30 His journey of becoming a CEO at Vi John
05:10 Who is a front-line manager?
09:04 Carrying and Forwarding Agent
12:21 How to understand Retailers?
19:18 Emami’s Turnover Growth
21:20 Difference between SalesMan & CEO
24:40 Marketing Campaigns associated with Ram Mandir & IPL
31:20 Importance ofDistribution in Sales
34:10 Market size of Men’s Grooming Business
37:13 Marketing Strategies to tap Urban & Rural Area
40:02 Classification of Marketing in FMCG
50:18 Role of technology

#vijohn #men #grooming #business #investment #marketing #sales #podcasts #podcast #madovergrowth #NitinBajaj

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Watch Previous Episodes with:
Ravinder Goel - https://www.youtube.com/watch?v=lZpzhJfoxog
Shanaya M - https://www.youtube.com/watch?v=3otfBRvFfGc
Oendrila Kapoor - https://www.youtube.com/watch?v=23y65OAuewM

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About Mad Over Growth:

Mad Over Growth is a podcast series of insightful conversations with growth-minded individuals & brings you their strategies & anecdotes of success.

Hosted by Nitin Bajaj, founder of EasyLeadz - a bootstrapped & profitable SAAS startup that helps over 300K+ businesses generate leads for their business.

This podcast is produced by EasyLeadz.

----

About EasyLeadz:

EasyLeadz is the easiest way to find B2B contact numbers of professionals & decision-makers with just one click. Our hit rate and the accuracy of the numbers are probably the best in the industry. Actions speak louder than words, try it out for free, https://bit.ly/3GqgAnt

LinkedIn: https://www.linkedin.com/company/easyleadz/
Instagram: https://www.instagram.com/easyleadz/

----

Credits:
Editor: Nitin Kumar & Pooja Tickoo
Location Courtesy: Guftagu Comedy Club

He Sold an Online Business for 1400 CRORES | Here are his Learnings

In this episode of Mad Over Growth, we have Gaurav Mangla, CEO & Co-founder at Pickrr, a serial entrepreneur and poker enthusiast. Pickrr is India's largest e-commerce logistics solution & shipping software for professional courier aggregator services. Later on, Shiprocket acquired Pickrr at around 200 million dollars.

The podcast also delves into the evolution of automation in the logistics industry and its challenges and opportunities. We also discussed the importance of evaluating startups before investing and he shared his experience with investments in the stock market and real estate.

Watch the podcast till the end.

Liked the video? Like, comment & subscribe for more!

Follow us on other social media platforms:

Instagram: https://www.instagram.com/mad_over_growth/
LinkedIn: https://www.linkedin.com/in/madovergrowth/
Twitter: https://twitter.com/MadOverGrowth
WhatsApp: https://whatsapp.com/channel/0....029VaBZSMq8aKvLHC2oP

Follow Gaurav Mangla:

LinkedIn: https://www.linkedin.com/in/gauravmangla1/

CHAPTERS:

00:00 Introduction
02:19 Gaurav’s first startup idea
05:57 How did he start Pickrr?
06:34 Why did he start the Delivery business?
12:41 His funding was almost burnt
16:33 Challenges in the logistics business
19:43 Today's opportunities for logistics business
22:02 Market Size of logistics business
25:03 First step to build Quick Commerce
31:14 Monthly Revenue went from 2.5 CR to 30 CR
34:34 Shiprocket acquired his startup at $200 Million
37:27 What is a Conversion Stack?
40:41 Evaluation of startup investment
46:30 Fond of high stake poker
49:08 Weed delivery in logistics

#online #delivery #business #logistics #pickrr #shiprocket #ecommerce #startups #investment #podcast #madovergrowth #NitinBajaj

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Watch Previous Episodes with:
Dr. Vikas Agarwal - https://www.youtube.com/watch?v=r6wZhDgxdRg
Vimal Pande - https://www.youtube.com/watch?v=5kxJEFbTMFc
Ravinder Goel - https://www.youtube.com/watch?v=lZpzhJfoxog

----

About Mad Over Growth:

Mad Over Growth is a podcast series of insightful conversations with growth-minded individuals & brings you their strategies & anecdotes of success.

Hosted by Nitin Bajaj, founder of EasyLeadz - a bootstrapped & profitable SAAS startup that helps over 300K+ businesses generate leads for their business.

This podcast is produced by EasyLeadz.

----

About EasyLeadz:

EasyLeadz is the easiest way to find B2B contact numbers of professionals & decision-makers with just one click. Our hit rate and the accuracy of the numbers are probably the best in the industry. Actions speak louder than words, try it out for free, https://bit.ly/3GqgAnt

LinkedIn: https://www.linkedin.com/company/easyleadz/
Instagram: https://www.instagram.com/easyleadz/

----

Credits:
Editor: Nitin Kumar & Pooja Tickoo
Location Courtesy: Guftagu Comedy Club