This video delves into how Noise became the world's third-largest smartwatch seller. You will be shocked that Noise has beaten Boat in this category in just six years. As of today, Noise is India's No. 1 smartwatch wearable company.
Questions arise: How did Noise achieve this position? What marketing strategies did they follow? What lessons can we learn from them?


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Sources -
1.https://www.forbesindia.com/ar....ticle/2022-d2c-brand

2.https://www.storyboard18.com/b....rand-makers/from-sel

3.https://ajuniorvc.com/noise-co....nsumer-electronics-s

Sound credits -
Music from #uppbeat (free for Creators!)_ https_uppbeat.io_t_danijel-zambo_friendly-ghost License code_ A6YDN3HPFBD2JDI5


Tags -
#noise #business #startup

7 Marketing Secrets Indian Companies Hide From Public Ft Noise Marketing Head

In today’s power-packed episode of Mad Over Growth, Nitin Bajaj had a great conversation with Shantanu Chauhan, who is a Founding Team Member and Marketing Head at Noise (India's trusted smart wearable brand). Shantanu was listed under India’s Top 100 Digital Marketers 2023 and FE Marketing Leader 2022.

The podcast embarks on the challenges of marketing in India, importance of understanding consumer behavior, and creating a balance between traditional and digital marketing. The difficulty in tracking the effectiveness of advertising and the cost differences between traditional and digital platforms is also highlighted.

We also talk about the significance of word-of-mouth marketing, the impact of product endorsement on consumer behavior, the importance of the execution of a marketing campaign and the touchpoints that need to be considered.

If you are a digital marketer or someone who wants to kickstart their career in marketing, then this episode is a perfect gem for you.

Watch the podcast till the end.

Liked the video? Like, comment & subscribe for more!

Follow us on other social media platforms:

Instagram: https://www.instagram.com/nitinbajaj_mog/
LinkedIn: https://www.linkedin.com/in/madovergrowth/
Twitter: https://twitter.com/MadOverGrowth
WhatsApp: https://whatsapp.com/channel/0....029VaBZSMq8aKvLHC2oP

Follow Shantanu Chauhan:

Instagram: https://www.instagram.com/loke....ndratomar_weight_los
Linkedin: https://www.linkedin.com/in/sh....antanu-chauhan-a8279

CHAPTERS:

00:00 Teaser
01:55 Introduction
02:51 Top 3 Challenges of Marketers in India
05:54 Balance b/w Traditional & Digital Marketing
09:23 Cost of advertising in a Newspaper
13:01 Challenges of Consumer Brands
19:08 How to measure Brand Recall?
22:05 Marketing Strategies for a new Skincare Brand
27:43 How to plan a Marketing Campaign?
36:35 Using AI for Marketing
44:28 Moment Marketing
47:25 Trends in GenZ
53:07 How to choose Content Creators for your Branding?
01:00:33 How to plan a Product Marketing?
01:06:25 How to select Brand Ambassadors?
01:16:08 What to consider in Brand Spend?
01:22:31 Conclusion

#noise #d2c #brand #marketing #india #entrepreneur #digitalmarketing #contentcreation #neerajchopra #business #podcast #madovergrowth #NitinBajaj

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Watch Previous Episodes with:
Lokendra Tomar - https://www.youtube.com/watch?v=b01m6I0MU3U
Nitin Joshi - https://www.youtube.com/watch?v=IBBXEhnhWnM
Prerna Kalra - https://www.youtube.com/watch?v=He8LsUVfh4Q

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About Mad Over Growth:

Mad Over Growth is a podcast series of insightful conversations with growth-minded individuals & brings you their strategies & anecdotes of success.

Hosted by Nitin Bajaj, founder of EasyLeadz - a bootstrapped & profitable SAAS startup that helps over 300K+ businesses generate leads for their business.

This podcast is produced by EasyLeadz.

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About EasyLeadz:

EasyLeadz is the easiest way to find B2B contact numbers of professionals & decision-makers with just one click. Our hit rate and the accuracy of the numbers are probably the best in the industry. Actions speak louder than words, try it out for free, https://bit.ly/3GqgAnt

LinkedIn: https://www.linkedin.com/company/easyleadz/
Instagram: https://www.instagram.com/easyleadz/

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Credits:
Editor: Nitin Kumar