#d2c
The Dark Truth About Creator Businesses: Success, Scams & Secrets!
From hyped product flops to million-dollar brand empires, this video uncovers the unfiltered reality of creator-led businesses in India. With 3 lakh+ views on Part 1, we're back with Part 2 — diving deeper into the hidden struggles, marketing masterstrokes, and shocking failures behind influencers like Kusha Kapila, Mythpat, Mrunal Panchal, Flying Beast, Irfan Junejo, Tanya Khanijow, and more.
Learn how some creators turn loyal audiences into thriving brands — and how others collapse under the weight of poor execution, greed, or unrealistic expectations. We reveal how creators use storytelling, niche targeting, and emotional branding to win… and what makes others lose big time. From franchise frauds to viral merch brands, this is the most honest breakdown of the influencer economy you've seen.
🚨 Whether you're an aspiring creator or a curious viewer, don’t miss this deep dive into India’s creator economy.
👇 Watch now to discover:
- Why most creator brands fail
- Who’s building real value
- And the surprising future of creator-led businesses.
#vedantrusty #creatoreconomy #indianstartups #influencermarketing #d2c #kushakapila #mythpat #flyingbeast #irfanjunejo #franchisemodel #businessbreakdown
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in this video:
The YouTuber Business Problem // 00:00
The Influencer Product Formula (Kusha Kapila, Mythpat & More) // 03:09
The Franchise Model Failure (MBA Chai Wala, Detailing Devils & More) // 23:58
The Art of Scaling Ordinary Business (Finance With Sharan, San Kalra, Evlish Yadav & More) // 33:34
The Creator = Product Formula // 41:05
Conclusion? // 43:55
// Let's Connect
If you're the Instagram type,
https://instagram.com/vedant.rusty
If you're the Twitter type,
https://twitter.com/vedantrusty
7 Marketing Secrets Indian Companies Hide From Public Ft Noise Marketing Head
In today’s power-packed episode of Mad Over Growth, Nitin Bajaj had a great conversation with Shantanu Chauhan, who is a Founding Team Member and Marketing Head at Noise (India's trusted smart wearable brand). Shantanu was listed under India’s Top 100 Digital Marketers 2023 and FE Marketing Leader 2022.
The podcast embarks on the challenges of marketing in India, importance of understanding consumer behavior, and creating a balance between traditional and digital marketing. The difficulty in tracking the effectiveness of advertising and the cost differences between traditional and digital platforms is also highlighted.
We also talk about the significance of word-of-mouth marketing, the impact of product endorsement on consumer behavior, the importance of the execution of a marketing campaign and the touchpoints that need to be considered.
If you are a digital marketer or someone who wants to kickstart their career in marketing, then this episode is a perfect gem for you.
Watch the podcast till the end.
Liked the video? Like, comment & subscribe for more!
Follow us on other social media platforms:
Instagram: https://www.instagram.com/nitinbajaj_mog/
LinkedIn: https://www.linkedin.com/in/madovergrowth/
Twitter: https://twitter.com/MadOverGrowth
WhatsApp: https://whatsapp.com/channel/0....029VaBZSMq8aKvLHC2oP
Follow Shantanu Chauhan:
Instagram: https://www.instagram.com/loke....ndratomar_weight_los
Linkedin: https://www.linkedin.com/in/sh....antanu-chauhan-a8279
CHAPTERS:
00:00 Teaser
01:55 Introduction
02:51 Top 3 Challenges of Marketers in India
05:54 Balance b/w Traditional & Digital Marketing
09:23 Cost of advertising in a Newspaper
13:01 Challenges of Consumer Brands
19:08 How to measure Brand Recall?
22:05 Marketing Strategies for a new Skincare Brand
27:43 How to plan a Marketing Campaign?
36:35 Using AI for Marketing
44:28 Moment Marketing
47:25 Trends in GenZ
53:07 How to choose Content Creators for your Branding?
01:00:33 How to plan a Product Marketing?
01:06:25 How to select Brand Ambassadors?
01:16:08 What to consider in Brand Spend?
01:22:31 Conclusion
#noise #d2c #brand #marketing #india #entrepreneur #digitalmarketing #contentcreation #neerajchopra #business #podcast #madovergrowth #NitinBajaj
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Watch Previous Episodes with:
Lokendra Tomar - https://www.youtube.com/watch?v=b01m6I0MU3U
Nitin Joshi - https://www.youtube.com/watch?v=IBBXEhnhWnM
Prerna Kalra - https://www.youtube.com/watch?v=He8LsUVfh4Q
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About Mad Over Growth:
Mad Over Growth is a podcast series of insightful conversations with growth-minded individuals & brings you their strategies & anecdotes of success.
Hosted by Nitin Bajaj, founder of EasyLeadz - a bootstrapped & profitable SAAS startup that helps over 300K+ businesses generate leads for their business.
This podcast is produced by EasyLeadz.
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About EasyLeadz:
EasyLeadz is the easiest way to find B2B contact numbers of professionals & decision-makers with just one click. Our hit rate and the accuracy of the numbers are probably the best in the industry. Actions speak louder than words, try it out for free, https://bit.ly/3GqgAnt
LinkedIn: https://www.linkedin.com/company/easyleadz/
Instagram: https://www.instagram.com/easyleadz/
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Credits:
Editor: Nitin Kumar
Lahori Zeera Co-Founder On Building A 250 CRORE Business From 10 Rupees || Ep - 04 | Mad Over Growth
Follow me on WhatsApp for giveaways & attend podcast - https://bit.ly/3uXWYo4
In this podcast, Nitin Bajaj talks with Nikhil Doda, Co-founder & COO of Lahori Zeera, who embarked on a journey to create a natural refreshment drink that would redefine the beverage industry and made a whopping revenue of 250 CRORE.
One day, Nikhil made a jeera drink at home with his family. He tasted it to his cousins, Saurabh Munjal and Saurabh Bhutna, who realized the potential of this drink and finally launched India’s fastest-growing beverage brand “Lahori Zeera” in 2017. Today this startup is disrupting the Indian beverage industry and targeting a turnover of Rs. 1000 Crore in the next 3 years.
The podcast starts with the inspiring journey of starting Lahori Zeera in 2017. Nikhil shares his top tips on finding the perfect distributor for any beverage brand and what sets this fastest-growing beverage brand apart from the rest. The conversation delves into the distribution and supply chain management system of Lahori Zeera.
Nitin and Nikhil speak about building a beverage brand, the cost of acquiring customers, finding the right distributor for your brand, how to market your product without paid advertising, PAN-India expansion of Lahori Zeera, and exporting plans of this brand.
Nikhil discusses the shelf life of carbonated drinks or mineral water, what would happen if the shelf life of these products increased from 3 months to 6 months, and whether we should consume the expired products or not.
Watch Nitin Bajaj and Nikhil Doda in this enlightening podcast episode, where they discuss the potential of the Indian beverage industry and uncover the growth secrets of building a successful brand. Watch this podcast till the end!
Liked the video? Like, comment & subscribe for more!
Follow me on other social media platforms:
Instagram: https://www.instagram.com/mad_over_growth/
LinkedIn: https://www.linkedin.com/in/madovergrowth/
Twitter: https://twitter.com/MadOverGrowth
Follow Nikhil Doda:
LinkedIn: https://www.linkedin.com/in/nikhil-doda-256a7a57/
Instagram: https://www.instagram.com/nikhil.doda.12/
Twitter: https://twitter.com/nikhildoda3
CHAPTERS:
00:00 Teaser
01:59 Introduction
04:54 Lahori Zeera Success Story
07:19 How to build a brand like Lahori Zeera?
12:48 Find the right distributor
15:40 Which Licenses are mandatory to start an F&B business?
23:02 Experimenting D2C Model
26:50 Revenue of Lahori Zeera
30:42 Brand’s PAN-India Expansion
32:53 Genius Marketing Strategy
37:30 Will this brand beat Sharks?
42:22 How big is the beverage industry?
46:16 What is Customer Acquisition Cost?
53:55 Shelf Life of carbonated drinks
56:55 Should we consume EXPIRY products?
#lahorizeera #successstory #indianstartups #business #beverage #industry #d2c #marketinghacks #madovergrowth #podcast
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About Mad Over Growth:
Mad Over Growth is a podcast series of insightful conversations with growth-minded individuals & brings you their strategies & anecdotes of success.
Hosted by Nitin Bajaj, founder of EasyLeadz - a bootstrapped & profitable SAAS startup that helps over 300K+ businesses generate leads for their business.
This podcast is produced by EasyLeadz.
----
About EasyLeadz:
EasyLeadz is the easiest way to find B2B contact numbers of professionals & decision-makers with just one click. Our hit rate and the accuracy of the numbers are probably the best in the industry. Actions speak louder than words, try it out for free, https://bit.ly/3GqgAnt
Visit our website: https://www.easyleadz.com/
LinkedIn: https://www.linkedin.com/company/easyleadz/
Instagram: https://www.instagram.com/easyleadz/
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Credits:
Editor: Nitin Kumar & Abu Talha
Show 34: The Plix Story with Rishubh Satiya: Building a Plant-based Empire | Game Room | Plix |#[195
The Plix Story with Rishubh Satiya: Building a Plant-based Empire | Game Room | Plix | #podcast #d2c #plantbased #health #entrepreneur #plantbasedproducts
After Montage
00:00- Introduction of RISHUB SATIYA
04:44- How has life changed Pre Marico & Post Marico
06:17- What do you think Both the Co-founders have cracked which led to this fastrack exit
10:47- Founders should live by the day & then decide their strategy
12:25- At what stage Founder should feel that it is time for us to be not so hands on or it is probably time to hand over the batten to someone
15:20- Specific instance & Incidence that made you realise that you lost a great employee
16:12- Maricos Exit
18:34- What is the You & Akash Zaveri are Looking for next 3-5 years
19:56- Plant Based Nutrient VS Non Plant Based
21:31- For young person making a D2C brand
25:29- Name 1-2 D2C brand you really admire
27:15- Something that is not covered in terms of Founder, Journey that founders go through
31:15- How many founders think about exit at the time of raising money?
32:18- What are the biggest mistakes founders have done with money they have raised
34:49- What you did differently as compared to others for brand building
38:18- Last message
The FULL Story Behind Plix: Making Plant-Based Nutrition Fun!
The wait is over! Join us for the full episode of The Game Room Podcast featuring Rishubh, co-founder of Plix!
Rishubh dives deep with host Swati on the journey of building Plix, a plant-based nutrition brand making health enjoyable and accessible.
Unlock the secret behind's Plix's success as they share the secrets of:
1. How startup founders should plan for the short run.
2. Retaining top talent with an aligned vision.
3. Building brand presence as a young startup founder.
And much more!
Click the link below, watch now, and share your thoughts in the comments!
https://youtu.be/-YMMoph5sCQ
#plantbased #healthandwellness #entrepreneurlife #startupjourney #thegameroompodcast
