7 Marketing Secrets Indian Companies Hide From Public Ft Noise Marketing Head

In today’s power-packed episode of Mad Over Growth, Nitin Bajaj had a great conversation with Shantanu Chauhan, who is a Founding Team Member and Marketing Head at Noise (India's trusted smart wearable brand). Shantanu was listed under India’s Top 100 Digital Marketers 2023 and FE Marketing Leader 2022.

The podcast embarks on the challenges of marketing in India, importance of understanding consumer behavior, and creating a balance between traditional and digital marketing. The difficulty in tracking the effectiveness of advertising and the cost differences between traditional and digital platforms is also highlighted.

We also talk about the significance of word-of-mouth marketing, the impact of product endorsement on consumer behavior, the importance of the execution of a marketing campaign and the touchpoints that need to be considered.

If you are a digital marketer or someone who wants to kickstart their career in marketing, then this episode is a perfect gem for you.

Watch the podcast till the end.

Liked the video? Like, comment & subscribe for more!

Follow us on other social media platforms:

Instagram: https://www.instagram.com/nitinbajaj_mog/
LinkedIn: https://www.linkedin.com/in/madovergrowth/
Twitter: https://twitter.com/MadOverGrowth
WhatsApp: https://whatsapp.com/channel/0....029VaBZSMq8aKvLHC2oP

Follow Shantanu Chauhan:

Instagram: https://www.instagram.com/loke....ndratomar_weight_los
Linkedin: https://www.linkedin.com/in/sh....antanu-chauhan-a8279

CHAPTERS:

00:00 Teaser
01:55 Introduction
02:51 Top 3 Challenges of Marketers in India
05:54 Balance b/w Traditional & Digital Marketing
09:23 Cost of advertising in a Newspaper
13:01 Challenges of Consumer Brands
19:08 How to measure Brand Recall?
22:05 Marketing Strategies for a new Skincare Brand
27:43 How to plan a Marketing Campaign?
36:35 Using AI for Marketing
44:28 Moment Marketing
47:25 Trends in GenZ
53:07 How to choose Content Creators for your Branding?
01:00:33 How to plan a Product Marketing?
01:06:25 How to select Brand Ambassadors?
01:16:08 What to consider in Brand Spend?
01:22:31 Conclusion

#noise #d2c #brand #marketing #india #entrepreneur #digitalmarketing #contentcreation #neerajchopra #business #podcast #madovergrowth #NitinBajaj

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Watch Previous Episodes with:
Lokendra Tomar - https://www.youtube.com/watch?v=b01m6I0MU3U
Nitin Joshi - https://www.youtube.com/watch?v=IBBXEhnhWnM
Prerna Kalra - https://www.youtube.com/watch?v=He8LsUVfh4Q

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About Mad Over Growth:

Mad Over Growth is a podcast series of insightful conversations with growth-minded individuals & brings you their strategies & anecdotes of success.

Hosted by Nitin Bajaj, founder of EasyLeadz - a bootstrapped & profitable SAAS startup that helps over 300K+ businesses generate leads for their business.

This podcast is produced by EasyLeadz.

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About EasyLeadz:

EasyLeadz is the easiest way to find B2B contact numbers of professionals & decision-makers with just one click. Our hit rate and the accuracy of the numbers are probably the best in the industry. Actions speak louder than words, try it out for free, https://bit.ly/3GqgAnt

LinkedIn: https://www.linkedin.com/company/easyleadz/
Instagram: https://www.instagram.com/easyleadz/

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Credits:
Editor: Nitin Kumar

Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not seek to defame or harm any person/brand/product mentioned in the video. Our goal is to provide information to help audience make informed choices.

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Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRu
Order 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0

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Subscribe To Our Other YouTube Channels:-

https://www.youtube.com/@rajshamaniclips

https://www.youtube.com/@RajShamani.Shorts

🎧 Stream Figuring Out episodes on Spotify:
https://open.spotify.com/show/....736rhmW7vilNgkFFo8aD

📺 Watch Figuring Out episodes on YouTube:
https://youtube.com/playlist?l....ist=PLE0Jo6NF_JYO5-p

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Timestamps:

0:00 - Introduction
1:59 - Secret behind success of a brand
6:07 - Why is Maggi so big?
12:43 - Food companies that have excelled at marketing
15:13 - Building luxury brands
26:02 - Building luxury fashion
29:18 - How beauty increases a brand’s perceived value
32:52 - Building mass premium brands
43:14 - Biggest marketing lessons
55:02 - Significance of the colour red
59:37 - Effectiveness of print & billboards today
1:03:00 - Best marketing campaigns
1:04:15 - Worst marketing campaign
1:09:53 - Is retail dead?
1:11:15 - Importance of MBA in marketing
1:13:17 - Thank you!

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My gear for shooting this video:

Canon EOS 200D II 24.1MP DSLR Camera: https://amzn.to/3GuiPFK
Canon EF50MM F/1.8 STM Lens: https://amzn.to/3WZOSoi
Canon EF-S 18-55mm f/3.5-5.6: https://amzn.to/3ZpKBMy
Yunteng Aluminium Tripod (Vct-690, Black): https://amzn.to/3ItEzV0
Zoom H6 All Black (2020 Version): https://amzn.to/3irUCIf
Shure SM7B Cardioid Vocal Dynamic Microphone: https://amzn.to/3GPimiM
Shure MV7 USB Podcast Microphone: https://amzn.to/3Xjy63d
GODOX SL150II 150W LED Video Light: https://amzn.to/3XeN0aL

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In today’s episode of Figuring Out, we have Dr. Sanjay Arora in conversation with Raj Shamani. He is the Founder and CEO of Shells Advertising Inc. He has been Featured in CNN-IBN and NDTV and has been 5xTEDx & Keynote Speaker.

In this episode, we talked about consumer psychology behind different buying behaviors, we talked about brand studies like Nike and Maggie and what experiments they did to increase their sales. He then shared how processed food industries make addictive foods to get repeat purchases. We then talked about how luxury brands are made and how to tackle luxury, mass premium, and premium markets. We then discussed 4 golden marketing lessons and marketing stories of brands like Apple and Amul.

Towards the end, we talked about the best and worst advertising campaigns by brands, we talked about the importance of brand names, why ‘Sale’ is always written in red colour and the harsh reality of most colleges. For such insightful podcasts, subscribe to our channel now!

Follow Dr Sanjay Arora Here:
Instagram: https://www.instagram.com/sanjayarora/
YouTube: https://www.youtube.com/c/SanjayArora
LinkedIn: https://in.linkedin.com/in/sanjaynagpur

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To Know More,
Follow Raj Shamani On ⤵︎

Instagram @RajShamani
https://www.instagram.com/rajshamani/

Twitter @RajShamani
https://twitter.com/rajshamani

Facebook @ShamaniRaj
https://www.facebook.com/shamaniraj

LinkedIn - Raj Shamani
https://www.linkedin.com/in/rajshamani/

• • •

#podcast #figuringout #rajshamani #branding #marketing #sanjayarora #brand

About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.

In the third segment of our special 100th episode, we shift focus to the critical challenges of scaling and distribution. Our expert panel, including Puru Gupta, Manas Madhu, and SapnaDesai, discuss the intricacies of taking their brands to the next level, with a deep dive into the real-world struggles of distribution, market dynamics, and the hard choices that define success. This conversation pulls back the curtain on the less glamorous but essential aspects of brand building.

PANELISTS:

Puru Gupta - CoFounder of True Elements, a brand dedicated to healthy breakfast and snacks, with a strong presence both online and offline.

Manas Madhu - Founder of Beyond Snack, Kerala Banana Chips, which is pioneering the shift of Banana Chips from unorganized to organized snacking with a focus on quality and innovation.

Sapna - CMO at Manipal Cigna Health Insurance, with extensive experience in BFSI, telecom, and advertising sectors.

KEY SEGMENTS:

Investment Timing and Market Confidence (00:13 - 02:00)
Puru and Sapna discuss the importance of timing investments once confidence in product-market fit is established. They explore how market responses influence decisions on scaling and investment.

Innovation vs. Practicality (02:47 - 08:25)
The panel debates the balance between innovation and sticking to core strengths. Puru emphasizes that innovation should be driven by real problems rather than the desire to create something new for its own sake. The conversation covers both product and process innovation, highlighting the importance of focusing on what truly adds value.

Distribution Challenges and Strategies (13:43 - 24:53)
Manas and Puru share their experiences with distribution, particularly the difficulties startups face when competing with established giants like P&G and HUL. They discuss the trade-offs in selecting the right distributors and the importance of maintaining flexibility and adaptability in their strategies.

Leveraging Distribution for Growth (24:53 - 30:24)
Sapna provides insights into how traditional face-to-face distribution channels are evolving, particularly in the insurance sector. She also discusses the importance of understanding the dynamics of both online and offline distribution and the role of intermediaries in scaling a brand.

TAKEAWAYS:

For Entrepreneurs: Timing your investments is crucial—ensure your product has established market confidence before scaling. Focus on practical innovations that solve real problems rather than creating new products for their own sake.

For Marketers: Distribution is as critical as the product itself. Finding the right partners and understanding the nuances of both online and offline channels can make or break your brand’s success.

For Brand Builders: The journey from startup to scale involves continuous problem-solving. Be prepared to adapt, innovate, and rethink your distribution strategies as you grow.

MEMORABLE QUOTES:

"Innovation should be driven by real problems, not just the desire to do something new." - Puru Gupta

"The distribution game is tough, especially for startups, but it's a challenge worth taking on." - Manas Madhu

"In insurance, the distribution channel is evolving, but understanding and adapting to these changes is key to staying ahead." - Sapna Desai

As always, do mail us your feedback, comments and any questions you may have for our hosts at mail@cobbcast.net. We love hearing from you.

SHOW WEBSITE - https://www.cobbcast.net/

CONNECT WITH OUR HOSTS

Sudeep Chawla - ⁠Linkedin⁠ - https://www.linkedin.com/in/sudeepchawla/

Sharavana Raghavan - ⁠Linkedin⁠ - https://www.linkedin.com/in/sharavana-raghavan/

FOLLOW US
CoBB - ⁠LinkedIn - https://www.linkedin.com/company/cobbcast/
CoBB - Instagram⁠ - https://instagram.com/cobb.cast

CREDITS

- Album Art & Design by ting.in - https://www.ting.in/
- Voiceovers by Anjale Stephanos - https://www.linkedin.com/mwlite/in/anjale
- Music from Zapsplat.com
- Produced by Kapoor AV - https://kapoorav.co.in
- Shot At Recreate Spaces - https://recreatespaces.in
- Edited by Arul G of ting

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Please tell us what topics you'd like to have discussed on the CoBB, by filling in this ⁠CONTENT SUGGESTION FORM⁠⁠ - https://forms.gle/kfdPjSnDQ5rSMNch7

It only takes a few minutes, and it will help us provide you with the content most relevant to you.

For a smooth journey of branding, check out: https://youtube.com/@grafixmis....tri?si=VjI_rGaF1n_7n

The coolest, full of quirkiness, and the youngest design sensation in India! If I formally introduce Anik, he helps design logos that grab attention | Founder of DZ!NR | Designed logos for 200+ clients | 250k+ On Instagram | TEDx Speaker, that’s him but when he doesn’t speak so formally why should I?

What I saw is a 21-year-old managing college, and an agency and enjoying his content creation journey and doing all this for 2 years now! He has also been a one-man army juggling between college, freelancing, and content creation. Hardworking well that’s a small word he is actually in love with working. Well, when we talk about love there are a lot of other things he is in love with like typography, content creation, coffee, and his new favourite and probably forever favourite now - his agency DZ!NR

What a ball of energy Anik Jain was, he truly lit up the set with his ideas, positivity, and lively vibe. His big dreams and his belief in it that he can and will make it possible will make you believe in yours too. So with Anik as the guest, I had to bring a fresh change to my podcast too and I did that. Do let us know in the comments if you notice it.

Anik said something that made me raise my eyebrows that he is never short of clients. How? And he explained the hack very excitingly. Watch him talk about what helped him expand and grow as a designer and get clients like Raj Shamani. Also, find him enjoying his time, we have a special section at the end, so don’t miss this!

Catch your favourite designer, and enjoy his vibe and hacks in Episode 6 of The Grafix Mistri Show!

Find our guest on social media
Instagram: https://www.instagram.com/anikjaindesign/
YouTube: https://www.youtube.com/c/AnkitJainOfficial
LinkedIn: https://www.linkedin.com/in/an....ikjaindesign/?origin

CHAPTERS

0:00 - 1:43 Preview
1:43 - 1:54 Podcast Intro
1:55 - 3:17 Introduction of Guest
3:18 - 06:50 The journey from a struggling graphic designer to the founder of DZ!NR agency
6:54 - 07:34 Checklist for your initial stage of business
7:35 - 9:43 His secret of why he never struggled for clients
9:44 - 11:45 Why is personal branding important for getting clients
11:46 - 13:30 The first step of Anik Jain
13:30 - 14:49 Why Anik want to steal a typewriter from the set? (Haha, not literally)
14:50 - 18:07 Font and Feelings, Rules of Typography, and Anik’s handmade font
18:07 - 24:10 Managing 6 different things at once, design journey saved him from failing in college
24:11 - 29:28 How did Anik onboard Raj Shamani as a client, and how can you also close such big-shot clients?
29:30 - 30:58 Can you not grow without content creation in today’s time?
30:58 - 36:42 Anik’s personal branding goal and mindset shift in modern branding
36:43 - 43:49 Decoding content creation and its platforms - LinkedIn best to get clients
43:50 - 44:38 Story behind the viral reel - Redesigning packaging from grocery store
44:39 - 48:12 Anik’s way of making million-view content
48:13 - 53:34 From study table to studio and the entire team
53:34 - 56:30 The DZ!NR vision
56:30 - 1:03:53 The Future Vision and the 1.5 million dollar logo (You cannot miss it!)
1:03:54 - 1:05:53 Problem seeker before problem solver: Biggest tip to be a good designer
1:05:53 - 1:06:54 The surprise change ( You cannot miss this fun element we have started from this episode)
1:06:55 - 1:07:04 Outro

🔗 Follow us on:
Instagram: https://www.instagram.com/grafixmistri/
Twitter: https://twitter.com/grafixmistri
Facebook: https://www.facebook.com/bhavitanejakkc/
LinkedIn: https://www.linkedin.com/in/bh....avya-taneja-99b6a723

Looking to elevate your brand or need expert branding services? Get in touch with us today to start your branding journey! 📧

If you are a Graphic Designer, Motion Graphic Designer, Video Editor, or Branding Expert, contact us at: Contact @grafixmistri.studio or click on https://docs.google.com/forms/d/1-gOS to apply. Let's turn your vision into branding brilliance! 🚀🎨📈

#anikjain #logodesign #contentcreation #podcast #brand #logo

📌Want help in building a startup or growing your social media presence? Let me help you: https://topmate.io/arnab_nayak

In this video podcast, we've Anurag Chhabra, founder @bevzilla_official .

In this podcast, we've discussed about how to start a business with only Rs 1 lakh, low cost marketing ideas, power of manifestation, etc.

Watch the full episode to know more...
_______________________________________________
00:00 Highlight of the podcast
01:06 Anurag’s intro
02:44 Idea of Bevzilla
04:34 How he made products?
05:53 Initial investment
07:05 How to sell using Meta Ads
10:00 Understanding ROAS
10:32 How he achieved next level growth!
13:24 Build a business without funding
16:35 Strategies that made Bevzilla so successful
18:05 Why he sold the company?
19:34 How to start a business with only Rs 1 lakh
22:10 Business ideas with small investments
24:10 Building the business
28:02 How to create content?
29:08 How to compete with copycats?
38:48 Best marketing ideas
41:04 Best D2C brands in India
43:14 Low cost marketing ideas
43:58 Power of manifestation
44:31 How to get top mentors?
45:50 Advice to viewers
______________________________________________

To support our channel, you can make any purchase from the below affiliate links::=

📌Open a Zerodha Account & Start Trading: https://zerodha.com/open-account?c=ZMPZBN
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Some other powerful videos are here:
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▶️Breakup to Rs 50 lakhs/ Day startup without Funding::https://youtu.be/D1MY7l-A3Qg

▶️How These 2 American Sisters Built A Multi Crore Business In India!::https://youtu.be/kkJwRkm5zvw

▶️How This Man Built India's Biggest Burger Business From Selling Burgers In A Store In London!:: https://youtu.be/bhiXswekJL4
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