How He makes 100 crores by selling Men Grooming Products | VI John | EP 42 Mad Over Growth

In this power-packed episode of Mad Over Growth, Nitin Bajaj talks with Vimal Pande, CEO at VI John, who has 40 years of experience in the FMCG industry. He entered the professional world in 1983 at the age of 21 as a front-line salesman with Lakme Ltd., one of the leading FMCG companies and dedicated almost a decade to Emami.

Today, you will learn:
Market size of Men’s Grooming Business
Market opportunities & Challenges of Grooming industry
How much would it cost to invest in a distributor?
How to run Marketing campaigns at a big level?
How to be a good retailer in FMCG?

The podcast embarks on the changes and challenges in the grooming industry, emphasizing the need to understand and cater to the needs of young customers and the importance of affordable quality products. He also highlighted the significance of distribution strength and the need to maintain a competitive edge in the market.

We also discussed Emami's successful growth from Rs. 200-250 crore to Rs. 1100 crore under his leadership. He shares his valuable insights on marketing strategies and campaigns, such as creating brand associations with events like the Ram Mandir establishment and the IPL. He emphasizes the importance of understanding the target consumer and maintaining strong brand loyalty.

Nitin and Vimal also put focus on why the model of having super stockists in every town is considered the best solution to manage the distribution of FMCG products in rural areas, overcoming issues like van breakdowns and stock theft.

Watch the podcast till the end.

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LinkedIn: https://www.linkedin.com/in/vimalpande141162/

CHAPTERS:

00:00 Introduction
01:30 His journey of becoming a CEO at Vi John
05:10 Who is a front-line manager?
09:04 Carrying and Forwarding Agent
12:21 How to understand Retailers?
19:18 Emami’s Turnover Growth
21:20 Difference between SalesMan & CEO
24:40 Marketing Campaigns associated with Ram Mandir & IPL
31:20 Importance ofDistribution in Sales
34:10 Market size of Men’s Grooming Business
37:13 Marketing Strategies to tap Urban & Rural Area
40:02 Classification of Marketing in FMCG
50:18 Role of technology

#vijohn #men #grooming #business #investment #marketing #sales #podcasts #podcast #madovergrowth #NitinBajaj

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Watch Previous Episodes with:
Ravinder Goel - https://www.youtube.com/watch?v=lZpzhJfoxog
Shanaya M - https://www.youtube.com/watch?v=3otfBRvFfGc
Oendrila Kapoor - https://www.youtube.com/watch?v=23y65OAuewM

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About Mad Over Growth:

Mad Over Growth is a podcast series of insightful conversations with growth-minded individuals & brings you their strategies & anecdotes of success.

Hosted by Nitin Bajaj, founder of EasyLeadz - a bootstrapped & profitable SAAS startup that helps over 300K+ businesses generate leads for their business.

This podcast is produced by EasyLeadz.

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About EasyLeadz:

EasyLeadz is the easiest way to find B2B contact numbers of professionals & decision-makers with just one click. Our hit rate and the accuracy of the numbers are probably the best in the industry. Actions speak louder than words, try it out for free, https://bit.ly/3GqgAnt

LinkedIn: https://www.linkedin.com/company/easyleadz/
Instagram: https://www.instagram.com/easyleadz/

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Credits:
Editor: Nitin Kumar & Pooja Tickoo
Location Courtesy: Guftagu Comedy Club