Episode 10: How to build a D2C brand in 2024. Ft. Jatan Bawa, Co-Founder, Perfora

If your goal is to build India's largest consumer D2C brand then this is the episode for you. 🚀 In this episode, our guest, Jatan Bawa takes us through his journey of building Perfora. 🔥

Perfora is one of the fastest growing D2C oral care brands in India doing revenues of 70 crore / year and disrupting a boring and traditional FMCG category like oral care. 💯

In this Jatan breaks down:
✅ How to find your ideal co-founder
✅ How to identify the right categories to build in
✅ How to crack product development
✅ How to sell on D2C, marketplaces, quick commerce and offline
✅ What metrics to track across all platforms
✅ Brand building and content creation playbook
✅ How to raise money from some of India's best funds
✅ How to apply to Shark Tank, get funding and leverage the platform for maximum growth

Catch the full episode today and let us know if it's helpful in your journey of building a D2C brand. ❤️

Content Timelines:
00:00 - Pre-cap
00:42 - Intro
01:05 - India wins the WC
05:00 - What inspired Jatan to start-up
12:30 - Studying in DU and building confidence
14:30 - Why Perfora, why oral care? How to do category research?
20:30 - Finding his co-founder on Jagriti Yatra.
24:15 - Validating category thesis
30:15 - Numbers and current traction
35:30 - Important metrics to track across platforms
43:30 - Cracking quick commerce
49:00 - Raising funding from Sauce.vc and other top consumer funds
56:30 - Shark Tank: raising funding from Vineeta, Namita and Peyush
1:04:00 - Content marketing playbook
1:08:42 - Are the Sharks helpful?
1:11:20 - Building a community of founders who help and support
1:15:00 - Ending remarks