How to Build a 10 Crore D2C Brand in 30 Days: Step-by-Step for Beginners | Ft. Kishore Biyani

In this episode, we team up with Kishore Biyani, the pioneer who redefined Indian retail with Big Bazaar, Pantaloons, and Central, to build a new brand live - from scratch.

Together, we explore how to understand customers in the D2C era, define India One and the right target market, make product and pricing decisions, and design a brand and launch campaign that truly connects with India’s next billion consumers.

Kishore shares decades of wisdom - from building emotion into branding to structuring distribution that actually works. Watch how strategy turns into storytelling, and ideas become a live brand right in front of your eyes.

A must-watch for founders, marketers, and brand builders looking to learn from one of India’s greatest retail minds.

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Chapters:

00:00 | Trailer
01:36 | Introduction to Kishore Biyani
03:25 | Understanding the customer in D2C
06:14 | Defining India One and the target market
07:40 | Product and pricing strategy
09:49 | Branding choices and celebrity campaigns
11:16 | Crafting brand positioning
12:20 | Planning the launch campaign
14:22 | Cracking distribution channels
19:13 | Building the product from concept to reality
23:26 | Audience Q&A with Kishore Biyani
33:35 | Brand mockups revealed