Why America Builds Better Brands Than India (Watch this video on your TV)
This video is your ultimate guide to learning from America's successes and pitfalls in the business world. We'll take you inside US grocery stores to reveal the secrets of product innovation and branding that have made American products world-famous. But it's not all rosy - we'll also discuss the country's service industry struggles and what India can learn from them. From the power of packaging to the importance of space in urban planning, we'll cover it all. Plus, we'll explore the cultural factors driving success and how India can craft its own inspirational narrative to fuel growth and innovation.
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00:00 - Introduction
02:00 - America is good at products but poor at services
04:03 - America understands product packaging
05:10 - Optionality in American grocery stores
06:43 - Dignity of labor in America
07:47 - America values space
10:43 - Soft culture celebration in America
13:22 - The American Dream as a branding exercise
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