2 Views· 01/05/24· Finance

The ₹41,000 Crore Unicorn You NEVER Heard Of | GrowthX Wireframe

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OfBusiness is a rare Indian company that not only has a $5B+ valuation but is also making ₹463 Crores in annual profits.

They clocked an annual revenue of ₹15,000 Crores in FY23 and have made an empire in an unsexy B2B industry in the country. Let's dive into the business and insights this company has cracked and what lessons other current or aspiring entrepreneurs can learn from them.

00:00 - Intro & Ofbusiness' Inception
01:31 - Decoding B2B Value Chain
04:19 - Concept of Credit Cycles
05:57 - 3 Problems Faced by Suppliers
07:31 - 3 Problems Faced by SMEs
10:19 - Cracking low NPAs
12:10 - Copying the Amazon Model (Manufacturing)
13:54 - Customer Acquisition Masterstroke

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#startups #business #casestudy

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