In this latest RESTLESS Episode, we bring to you the mastermind behind the famous ice cream chain Apsara and the innovative Go Zero, Kiran Shah.

Join us for an enlightening podcast with Kiran Shah as he delves into his journey of growing Apsara into a beloved brand and launching Go Zero, a pioneering venture offering ice cream with zero sugar.

In this episode, you'll uncover the dark truths of the ice cream industry that no one talks about, including its marketing secrets, how to distinguish which ice creams are good for you, and the perennial debate of Ice Cream vs. Frozen Dessert.

Kiran's story is a must-listen, especially if you're a Gen Z or Millennial curious about entrepreneurship or health-focused business ventures. With experience gained from multinational corporations and a successful stint at growing his family business, Kiran has now embarked on his own journey in the "better for you" category, driven by a long-term vision of offering tasty yet healthy options.

We’ve Discussed ⤵︎

00:00 - Coming Up
01:20 - Scaling up Apsara
4:50 - Story behind Go Zero
6:54 - Challenges for BFY Brands
7:20 - Cost of Production
9:08 - Insights into D2C Brand Loyalty
10:32 - Ice Cream market in India
13:17 - Pepsi Paradox
14:01 - How is Ice Cream made
14:59 - Ice Crime: Ice Cream VS Frozen Dessert
16:45 - Marketing Tactics
18:32 - Ice Cream Label Reading
21:30 - Which Ice Cream is Better?
23:18 - Marketing Malpractices
24:45 - Conclusion

So Make Sure You WATCH This Episode Till The End!

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Social Media Handles ⤵︎

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About RESTLESS
There are millions of people who want to build something of their own but are helpless and don’t know where to start. This is why we decided to document the journey of the globe's top 1%, through RESTLESS. On RESTLESS, Ayush Shukla will host the globe’s greatest success stories and document their secrets to success so that YOU don’t ever have to feel helpless.

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About Ayush Shukla
Ayush Shukla is the founder of Finnet Media, an influencer marketing and talent management agency that manages most of the country's top influencers and is an entrepreneur at heart. He has worked with 250+ creators and 100+ brands including Amazon, CRED, StockGro, IND Money, Slice, etc. Besides this, Ayush is also an Angel investor interested in sectors like FMCG, Fintech, Creator economy etc.

To Know More,
Follow Ayush Shukla On ⤵︎

Instagram @AyushShukl.a
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Twitter @AyushShukl99
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LinkedIn - AyushShukla99
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vrstube @AyushShuklavrstube
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