In this fireside chat, we sit down with Chandan Mendiratta, Chief Culture and Brand Officer at Zepto, to explore the bold new frontier of marketing in India’s fast-evolving quick commerce and food delivery sectors.

With a career that spans Zomato, Classplus, and now Zepto, Chandan shares real-world insights on navigating unconventional career paths, building disruptive brands, and thriving in high-growth startups.


From Zepto’s iconic purple to Zomato’s aggressive red, we decode how colour psychology, in-house creativity, and earned media are redefining modern brand strategy!
Whether you're an aspiring marketer, founder, or startup enthusiast, this episode offers practical advice on storytelling, personal branding on LinkedIn, startup ownership, UI/UX, and the unique cultural dynamics driving India’s quick commerce boom.

Chapters:

00:00 – Intro
01:30 – Chandan’s Unconventional Career Journey
06:10 – Rise of Right-Brain Marketers
10:45 – The Power of Color in Branding
14:20 – Behind Zepto’s Viral Campaigns
18:30 – Navigating Startup Chaos & Ownership
22:50 – Marketing Failures & What They Teach
26:10 – India’s Quick Commerce Landscape
30:40 – Networking & Personal Branding Tips
34:00 – The Founders’ Mindset & Scaling Teams
38:15 – UI/UX as a Brand Tool
41:00 – Zepto’s ‘Halo’ Product Strategy
45:00 – Final Takeaways for Aspiring Marketers

How Zepto Does Marketing Differently ft. Chandan Mendiratta | Ep 94
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