Welcome to 1st Episode of “Dhandha bolta hai,"

This ultimate podcast for family businesses and aspiring entrepreneurs! We delveD into the fascinating world of management, people management, and the art of delegation.

In each episode, we explore the unique challenges and triumphs faced by family businesses, examining their strategies for success and navigating the delicate balance between family dynamics and business operations. Whether you're a part of a family-run enterprise or simply interested in learning about their intricacies, this podcast is your go-to resource.

Mr. Samish Dalal, share their invaluable insights and practical advice on effective people management. Discover the art of delegation, a crucial skill for any leader, as we unravel the secrets behind building high-performing teams and empowering individuals to reach their full potential.

From mastering communication within a family business to implementing sound management practices, "Business Core Chronicles" covers a wide range of topics essential for sustainable growth and long-term success. Gain valuable knowledge and actionable strategies that will help you overcome obstacles, foster harmonious relationships, and achieve your business goals.

Whether you're an entrepreneur, a manager, or someone fascinated by the intricate workings of family businesses, this podcast is your roadmap to mastering the art of managing people, cultivating a thriving work environment, and achieving business excellence.

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In an all-new episode of Create Wealth with Sandeep Jethwani, we have Sudeep Goenka, Director of Goldiee Group.

Goldiee Group, established in 1980, is one of the top legacy spice brands in India based out of Kanpur, Uttar Pradesh.

This episode is a marketing playbook for those who want to build a business in a tier 2 city.

In this episode, Sandeep talks to Sudeep about his successful journey of converting a commodity product into a brand, how to make a distribution and pricing strategy, and also reveals a secret to acquire Indian customers.

Timestamps:

0:00 - Intro
2:06 - How to convert a commodity product into a brand
7:00 – How to mold distribution channels as per the target audience
10:15 – How marketing strategies should adapt to both modern and traditional trade
13:11 – A founder's perspective on marketing and branding spends
16:36 – How to choose a brand ambassador
21:20 – Impact of onboarding celebrity brand ambassador for your brand
23:45 – What it takes to build a product development approach
29:20 – How Goldiee Group balances between profitability and maintaining the quality of its products.
32:02 – A perspective on pricing products as compared to competitors
33:32 – A deep dive on how quick commerce impact legacy brands
36:25 – The secret behind why wealth managers are seeing potential in Tier 2 cities
39:59 – Struggles of a second generation entrepreneur
49:54 - Factors that Sudeep looks for in a wealth manager
52:50 - Outro

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